Dr bj fogg5/24/2023 ![]() ![]() Taken together I refer to my models and methods as " Behavior Design. ![]() With this cornerstone model in place, I was then able to create other models about behavior, as well as effective methods for design. On the other hand, you'll find this model applies to all types of behavior, in all cultures, for people at any age. On one hand, you can learn to think about behavior in this way in two minutes. Here's the simplest way to explain it: "Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment." In written form, my model looks like this: At the time of discovery I was delighted, but I didn't fully grasp the power and potential of this thing I called the "Fogg Behavior Model." In 2007 I solved an important puzzle about human behavior. I teach good people how behavior works so they can create products & services that benefit everyday people around the world. ![]()
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